Market Intelligence

Know your market. See opportunities. Make better decisions.

Reliable field data, turned into the intelligence brands need to compete — sourced from a network across all 47 counties.

What we gather

Field-verified intelligence across the categories that shape commercial decisions.

Consumer intelligence

Understanding who buys, why, and where.

Competitor intelligence

Tracking presence, pricing and activity.

Pricing intelligence

Shelf-level price monitoring by region.

Retail intelligence

Store-level execution and compliance.

Distribution intelligence

Where products are — and aren't — reaching.

Outlet intelligence

Mapping and segmenting the retail universe.

Product availability

Stock and visibility tracked at the shelf.

Category intelligence

Trends and shifts within a category over time.

From field data to a live picture of the market

A sample of the kind of view your team would see. All figures below are illustrative.

Retail coverage by region

Nairobi
Coast
Rift Valley
Western
Illustrative data

Product availability

Modern trade
Wholesale
Informal trade
Illustrative data

Competitor shelf share

Category A
Category B
Category C
Illustrative data

Average shelf price movement — last 6 weeks

Illustrative data — solid: category average, dashed: leading competitor

How intelligence reaches you

01

Collect

Field teams gather verified data at the outlet level, county by county.

02

Validate

Submissions are time-stamped, GPS-checked and quality controlled.

03

Analyse

Data is structured into trends, gaps and opportunities.

04

Deliver

Dashboards and reports put intelligence in front of your team.

See what's really happening in your market.

Tell us what you need to know — we'll show you what our field network can surface.