Services

Solutions to your commercial problem — not a list of departments.

Every brand's challenge is different. Here's how FMCG Associates solves the six problems we hear most.

Six problems. Six solutions.

Tell us where you're stuck — we bring the people, data, technology and execution to move you forward.

01
"I need to enter Kenya."
Kenya Market Entry

Local intelligence, distribution knowledge and field execution for brands entering the market.

  • Market-entry research
  • Consumer intelligence
  • Distribution mapping
  • Route-to-market design
02
"I need to grow distribution."
Route-to-Market & Go-to-Market

A disciplined path from warehouse to shelf, mapped county by county.

  • Territory planning
  • Channel strategy
  • Distributor assessment
  • Outlet segmentation
03
"I need better retail execution."
Sales & Merchandising

Field teams that make your brand visible where purchase decisions happen.

  • Field sales teams
  • Shelf execution
  • Retail audits
  • Promotional compliance
04
"I need to understand my market."

Reliable field data turned into commercial decisions — not guesswork.

  • Competitor intelligence
  • Pricing intelligence
  • Outlet mapping
  • Mystery shopping
05
"I need to grow my digital presence."

Build your brand beyond the shelf, with reach that complements physical execution.

  • SEO
  • Social media management
  • Paid advertising
  • Digital analytics
06
"I need real-time field visibility."
FMCG Field Technology

No waiting for end-of-month reports — see what's happening as it happens.

  • GPS-verified visits
  • Digital surveys
  • Live dashboards
  • Performance monitoring

Build your brand beyond the shelf.

Digital reach that works alongside our physical field execution — not in isolation from it.

SEO

Search engine optimisation for organic discovery.

Social Media

Content, publishing, engagement and community management.

Internet Marketing

Digital campaigns across the customer journey.

Paid Advertising

Search, social and display campaign management.

Digital Analytics

Measurement, tracking and continuous optimisation.

Digital reach + physical execution = stronger market impact
Problem›Capability› Technology›Proof› Solution›Contact

Tell us the problem. We'll bring the solution.

People, data, technology and execution — matched to your commercial challenge.